Summary
I'm a growth Lead who blends product, PLG, and GTM engineering to turn experiments into revenue.
Currently leading growth at StreamAlive: grew signups 3x, improved acquisition 40%+, and built AI search into our 3rd largest signup source. Previously led growth and marketing at Spaceonova (built and led team of 20, 2x'd revenue), Cloutflow (40k creators onboarded, closed 7‑figure brand deals), and Airbook (#1 Product Hunt launch, 20+ enterprise POCs).
How I work:
- Loops over one-offs: I design growth systems that connect acquisition → activation → monetization → retention → expansion so wins compound.
- GTM automation: I build n8n/webhook/CRM workflows that enrich leads, route to sales, and trigger outreach automatically—no manual work, no spray-and-pray.
- Product x Growth: I partner with product to ship onboarding improvements, feature flags, in-product triggers, and A/B tests that shorten time-to-value.
- Full-funnel experimentation: activation lifts, pricing tests, lifecycle flows—measure with PostHog, double down on winners.
I've taken three companies from 0 → traction → scale. If you need someone to design the loop, instrument the data, and ship the automation end-to-end, let's talk.
Writing about growth systems and loops at productgrowth.blog.
Experience
StreamAlive | Leading GrowthCurrent
- Own acquisition, activation, and retention; report directly to CMO and CEO.
- Initiated 30+ different big and small growth and product experiments.
- Built AI search as a growth channel from zero: ChatGPT and AI answer engines now rank as the 3rd largest signup source through deliberate experimentation with how users discover products via LLMs.
- Shipped a "halo customer detector" automation: enriches every signup via API, identifies high-value prospects from target companies, triggers personalized outreach—now driving conversions from inbound that previously went untouched.
- Grew monthly signups 3x and improved acquisition metrics by 40%+ through a series of product and growth experiments across the funnel.
- Launched quizwithstreamalive.com end-to-end based on search demand hypothesis for online trivia—now a standalone acquisition channel.
StreamAlive | PLG Consultant
- Owned Product and Growth Analytics in PostHog, enabling faster product decisions with behavioral data.
- Ran Referral, Influencer, and Affiliate programs; owned Programmatic SEO.
- Converted to full-time growth lead based on impact.
GrowthX® | Fellow & Host Club MemberCurrent
- Hosted AI Automation Sprint: guided 34 growth leaders in building their first automation workflows using n8n and Relay.app in a single session.
- Hosted 24-hour Vibe Coding Build-a-thon: mentored 25 non-technical growth leaders to ship working product prototypes by end of day using tools like cursor, claude code, chatGPT, bolt.new, lovable.dev, etc: zero previous coding experience required.
- Hosted Mock Growth Team Meeting: facilitated a role-play simulation where attendees worked through real growth problems in cross-functional teams.
Experimenting With Growth (productgrowth.blog) | AuthorCurrent
- Newsletter for GTM engineers, founders, and growth practitioners: 1,000+ subscribers.
- Write actionable playbooks on growth loops, GTM automation, and PLG systems based on experiments I've run firsthand.
- Popular posts: "Growth experiment that turned random inbound sign-ups into high-ticket deals," "5 Reasons AI Answer Engines Ignore Your Site (& How to Get Cited)," "AI toolkit of a growth hacker & GTM engineer."
- Regularly receive inbound from founders seeking advice on growth blockers.
Airbook | Product Growth Manager (GTM)
- Owned product growth and GTM for a data analysis SaaS; reported directly to founders.
- Launched on Product Hunt: #1 Product of the Day, 900+ upvotes, 250+ signups with 40% conversion to active users, top-performing acquisition day in company history.
- Ran 20+ enterprise POCs ranging from $200-$2,000/month; converted multiple to paying customers.
- Implemented event-based email triggers that improved activation and retention by 30-40%.
- Set up behavioral analytics stack (Amplitude, Hotjar, GA4) to identify friction points and inform product roadmap.
- Revamped landing page and app UI/IA from scratch in Webflow: reduced bounce rate and improved signup flow.
- Created sales pitch deck with case studies; contributed to VC pitch deck for next funding round.
CloutFlow | Product Growth Manager
- Solo marketing hire built and managed a team of 2 interns as the company scaled.
- Onboarded 4,000 creators to the marketplace: owned the entire supply-side growth engine.
- Deployed 10k+ programmatic SEO pages; won on volume and drove consistent signup flow from organic search.
- 10x'd organic traffic month-over-month through strategic content and case studies.
- Helped close 7-figure INR brand partnerships including Mamaearth, Minimalist, Himalaya, Apollo 24/7, and Snitch: several became published case studies.
- Led product launch alongside CEO: handled positioning, messaging, and go-to-market for marketplace launch.
CloutFlow | Growth Marketer (Founder's Office)
- First marketing hire; built Cloutflow's entire digital presence from zero—landing pages, brand identity, content.
- Identified creator behavior patterns through data analysis; informed UI and product improvements.
- Generated initial B2B pipeline with 40+ leads from enterprise brands.
- Promoted to Product Growth Manager based on impact.
Spaceonova® | Advisor to the CEOCurrent
- Advise CEO on business strategy and fundraising decisions; help shape company direction on an ongoing basis.
Spaceonova® | Chief Marketing Officer
- First executive marketing hire; built and led a team of 20 across social media, community, content, and design.
- Onboarded 40,000+ students to the platform, driving 2x revenue growth quarter-over-quarter.
- Built community-led growth engine: led a team of 3 to launch Spaceonova clubs across 25 cities and 100+ schools/colleges.
- Owned organic growth strategy spanning content, SEO, and product-led motions.
Spaceonova® | Head of Marketing
- First marketing hire; built function from zero at pre-launch stage.
- Partnered with 100+ Tier 1 and Tier 2 colleges, engaging 100,000+ students in free webinars and converting 5,000+ to paid programs.
- Generated INR 1M in revenue at 5% conversion rate.
- Secured press coverage from scratch: built journalist relationships that established Spaceonova's media presence.
- Promoted to CMO based on impact.
Education
- Y Combinator — Startup School, Startup Growth (June 2022 – September 2022)
- altMBA — altmba53, Seth Godin's Akimbo Workshops (September 2022 – November 2022)
- International Institute of Information Technology, Bhubaneswar — Bachelor of Technology ‑ BTech, Information Technology (August 2018 – April 2022)
- Akimbo — The Marketing Seminar by Seth Godin, Marketing and Consumer Behaviour (September 2022 – February 2023)